Now it’s about supporting the individuals who will go to bat for us and there’s never a better time to grow that team than right now.Synergy One Lending, Inc. The ground is level, and we have an advantage. “Market conditions aside, the lender relationships we have established allow us to be competitive in any landscape. “At the end of the day, we care for our brokers (agents) like they’re our client,” Gord Appel said. They work to create an environment that fosters individual growth and happiness.” “Our support and tools were further enhanced when we joined Centum in June 2020. “We’ve done away with the agent relationship defined by a nickel and dime approach, where owners and salespeople try to extract what they can from one another,” he said. Through tools, technology, lender relationships, products, compensation and culture, Axiom is striving to offer agents an ecosystem they can thrive in. Ross believes that their support offering is comprehensive. With leaders like Costa onside, the Axiom team is aiming to grow, by another 100 agents in the coming year - again, emphasizing that the growth is more about cultural fit than just a body count. By emphasizing connection, the Axiom team created a culture where people were driven to perform because they were cared for. A sales job can be a lonely place, she explained, especially during a pandemic. These guys at Axiom are doing something different.”įor Costa, the motivational work put in by Axiom’s leadership was a key selling point. To benefit those agents, you need to have that heart, you need to care for them…I became a broker/owner because I was sick and tired of seeing companies that treated agents like a number.

“They’re the ones building up your brokerage. “Agents are the ones selling for you,” Costa said. After investing thousands in her own brand at TCG, she knew that Gord Appel and Gord Ross offered what she was looking for: “a brokerage with a heart.” It was that culture more than anything else that attracted Carmen Costa to Axiom. They are meant to be sustainable, both financially and culturally. Their growth goals may be lofty but they are thoughtful. If an agent can bring a $200 million book to the table, but represents a cultural ‘cancer,’ then Axiom is not the right fit for them. It’s clear that Axiom’s leaders select teams and agents based on personality and cultural fit rather than just production. Ross and Appel attribute that growth to connectivity with the team, including Monday Motivation messaging, regular check-ins, wellness initiatives (via Axiom Fit Club) and platforms that allow their 200 agents from across the country to support one another. “We are an agent-centric brokerage,” said Appel.Ĭreating and motivating that team has been the core of a growth approach that took Axiom past $2.5 billion in volume last year (a growth rate of roughly 260%). They illustrated how their unique approach to lender relationships can strengthen an agent’s position in this competitive market and, perhaps more importantly, emphasized that the focus must remain on the people within the brokerage. Read more: Canada's top 10 emerging markets for home buyers If you surround yourself with the best people, then everybody’s going to be more successful.” All brokers are facing those conditions, but what we’ve decided is that we’re a people business that just happens to do mortgages. “Rising interest rates, the exterior landscape we can’t control, that’s just table stakes. “For us, it’s not about numbers,” said Ross when asked about Axiom’s growth goals in the face of rate volatility. It’s a culture that flourished in the face of a global pandemic and it’s a culture that they believe will guide them to new heights this year and beyond. “Ours is an environment where the agent can thrive,” says Appel.

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